April 8, 2015

Designed 01 | Connections

Pebbles We Go Together, American Crafts Alpha, Amy Tangerine Thickers.

These photos are a series of shots that we took at one of our new favorite places – Smashburger! A French fry was thrown, a kid in a neighboring booth stopped to stare at us and then it just descended into a typical Damiano silly fest. I couldn't stop laughing at the kid's expression. My son (the true product of a scrapbooker Mom) just kept snapping away. So while I started to tell the story of how Smashburger came to town and how much we love it, the photos show who we are. I merged the stories so you get the 'facts' + the personality.

design tips |
  • Photos that are badly lit (like these) are made so much better by converting to black and white.
  • The 2-inch black American Crafts alphabet was perfect for a bold statement - any alpha this size is going to scream for attention.  The placement just under the photos draws the eye as if to say "look here first." Which is exactly what I want!
  • Add random text and shape stamping in a bold color (red here) to a block of journaling text. Notice that adding a tiny bit of red in this area creates a visual triangle (from the red date stamp at the bottom, to the red card, and then the red stamping in the journaling).
  • Black and white photos can often handle the weight of a very bold design. Notice how the pictures are still front and center even though there is so much going on here!
  • It's all about connections. The scripty "the" word and puffy heart connect the cheeseburger/fries card to the title visually. The finishing touches of black paint splatters, enamel dots, date stamp and wood veneer connect the script and blocky parts of the title. Notice that from the wood arrows and flair all the way down to the last of the black splatters create a diagonal line of embellishments - that's not random! Connecting the parts is important for creating designs that work.
I hope you enjoyed my attempt at explaining the whys and hows of what I do. Telling the story through words and photos and design is what I love. So I'm going to stick to what I know and make it a goal to continue this series.  I think that taking the process apart and explaining it will help me grow and push the design envelope (which only has straight lines naturally right?). ;)

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